An Overview Of The Google Partner Certification

Business owners have plenty on their minds and you can catch a glimpse of that by gazing at their daily agendas. In actuality, their thoughts likely wander well beyond that list of responsibilities, as they need to oversee all details of the company's structure, both minuscule and massive. With a plethora of duties to fulfill, and time always being of the essence, it can get overwhelming. 

Google Ads, the advertising platform that many businesses and marketers have entrusted over the years, can help lighten your workload to an extent. A Certified Google Partner has a vast knowledge of Google Ads, wisdom that can be imparted to your own company. Dr. Marketing, a recipient of the Google Partner Certification, has extensively explained how Google Ads functions and the value that your dental practice can extract from working with a Google Partner. 



What is Google Ads?

Google Ads references Google's wide array of advertising proficiencies on their main website, Google.com, and through Google's various other properties, partner sites, and applications. Such services are intended to greatly help businesses and marketers connect with billions of people who are seeking answers via the search engine, YouTube videos, Google Maps, the Google Play app store, web browsing, and more. 

By incorporating Google Ads into your dental clinic's strategizing, you can develop online ads that will be noticed by the potential consumers precisely when they are intrigued with the products and services that you provide. Whether you are aiming to promote your dental clinic, boost sales of products or services, enhance awareness, or increase traffic to your website, Google Ads can be a tremendous tool to achieve all of those goals. 

Your Google Ads account is managed entirely online, which empowers you to create and alter aspects of your ad campaign, like the text, settings, or budget, at any moment. After deciding where your ad appears and establishing a comfortable budget, you observe and gauge the effectiveness of said ad. 



What is Pay-Per-Click Advertising?

One of the pivotal components of Google Ads is pay-per-click (PPC) advertising, a feature that allows you to pay a fee in exchange for seeing your website on the search engine result page (SERP) when someone types in particular keywords or phrases. From there, SERP will present your customized ads to point visitors to your website and the ultimate fee is determined by whether people click on your ad. 

Executed properly, PPC can earn your dental practice quality leads and form a smooth user journey that will only pay dividends for your return on investment (ROI). Although PPC is mostly utilized in search engine results pages, you can also implement them on social channels. 



What is a Certified Google Partner?

Becoming a Google Partner, a marketing agency is acknowledged for maximizing campaign success for clients, propelling client growth by maintaining their campaigns and proving genuine Google Ads skills with certifications. Within this partnership, your dental practice gains access to additional benefits, one of them being the opportunity to showcase the Google Partners badge on website and marketing materials. 

Marketing Agencies are judged by the following parameters: performance (ensuring that they can effectually establish and optimally run Google Ads campaigns to attain premier results for their clients), spend (their Google Partners registered Ads manager account must sustain a 90-day ad spend of $10,000 U.S. across managed accounts), and certification (your Google Partners registered Ads manager is to have a minimum of 50 percent of their account strategists certified in Google Ads, having at least one certification in each product area with a campaign spend of $500 U.S. or more in 90 days). 

Why Should Your Dental Practice Choose to Work with a Certified Google Partner?

• You will work directly with Google: Google Partners work directly with Google, so, by extension, your dental practice will be operating in unison with Google too. Your PPC ads are functioning through Google's platform, where they are almost guaranteed to be discovered on one of the foremost search engines. Though it can be a struggle for your business to create a direct connection with Google, especially with thousands of other companies queueing up to contact a representative for assistance, a Google Partner organization provides a clear line of communication with Google. These companies receive a personal team from Google, an immediate source of contact that can be reached on your dental clinic's behalf to address concerns or share relevant insights. Google Partners are trained by Google, which keeps them updated on the newest features and how to best utilize them. 

• Get beta testing for new features: numerous features are first internally tested by Google before the public can access them. Generally, these features are the latest updates to the Google Ads system. A Google Partner agency grants you access to those beta features, integrating them into your dental practice's business strategy and giving you a distinct advantage over the competition. Access to such critical information is exclusive and marketing companies that are not classified as Google Partners will miss out on it. Surely, you don't want your dental clinic to be lumped in with those that cannot capitalize on the newest features. 

• Have the latest training on technology and features: the digital landscape is constantly altering and progressing, making it an utter priority for your dental practice to keep up with these shifts. Rather than getting left behind in the innovative cycle, you will want to incorporate the latest methods for your ad campaign. Again, since a Google Partner company is trained by Google and required to complete re-certification examinations, you can be comforted in the knowledge that your dental practice will stay up-to-speed on any changes. When a Google Partner company neglects its training, it forfeits its partnership status and privileges. 

• Receive insider information from the company: as demonstrated by the previous two points, working with a Google Partner company provides you a gateway to valuable insider information. While the general public sits idly by and awaits the release of new tools or insight, your dental practice is ideally positioned to receive early access to Google's newest features. Aligning your dental clinic with a Google Partner gives you an astonishing competitive edge because you are among the first to experience Google's exciting innovations. Imagine having the chance to utilize such exclusive products and information before your competitors are even aware of their existence. That type of professional advantage needs to be seized with both hands. 

• Team up with a company that is recognized by Google for its expertise: a company that is certified by Google is essentially perceived to be an expert within its field, a vote of confidence that any dental practice can appreciate. A Google Partner company ensures that you see the best results for your ad campaign and that your financial investment was sound. Teaming up with a Google Partner agency means working with a highly-trained staff that understands the intricacies of Google Ads. After all, you certainly prefer to depend on a company that is well-versed in more than just the mere basics. 



How to Start Your First Successful Google Ads Campaign with a Certified Google Partner?

Now that you have begun to grasp the importance of Google Ads, pay-per-click advertising, and combining forces with a Google Certified Partner, it's time to put that knowledge to good use. For resounding results with Google Ads and your general advertising, put your confidence in a Google Certified Partner that has a wealth of experience to draw upon. Contact Dr. Marketing and witness, firsthand, how a Google Partner can help your dental practice expand its reach and surpass its goals, regardless of how challenging they might be.