Marketing Your Dental Clinic

Operating a dental practice without a planned, well-executed marketing strategy is akin to fighting a constant uphill battle. You put your practice at a distinct disadvantage, one that is compounded if your dental competitors are producing great marketing tactics. A vital component for any dental practice, marketing helps attract new patients, bolster the relationship with current ones, and ensure that your business stands out from the bunch. Our team at Dr. Marketing has provided a list of effective marketing options that can help your dental practice thrive. 

How to Market Your Dental Practice Online

Creating a Website for your Dental Practice:

Potential new patients are likely to first discover a dental practice through its website. Online, you should prioritize a professional appearance, an organized layout, and offering a wide range of information, including your address, contact information, and services available. We at Dr. Marketing suggest hiring a professional website designer that can create and manage your online presence. 

Organic Online Marketing to Attract New Patients:

SEO (search engine optimization) is a source of organic marketing in which websites and web pages are, you guessed it, optimized for major search engines such as Google. Search engines have become a central research tool and, with the assistance of an SEO expert, your dental practice can rank favorably for a variety of keyword searches. Another option at your disposal is blogging, regularly sharing concise, informative posts for your patients. Here, you can also respond to any patient questions and establish a connection of sorts. 

Paid Advertising for Your Dental Clinic: An Investment

Using Google Ads to Promote Your Dental Practice:

Google Ads gives you access to a wealth of advertising outlets, ranging from the company's main website to other incredible resources (YouTube, Google Maps, Google Play). Your dental practice can have customized online ads that are recognized by potential patients as they are searching for specific products or services that you provide. Pay-per-click (PPC) advertising, an extension of Google Ads, informs you if patients click on your ad and, when they do, charges a set fee. 

Facebook and Instagram Advertising Under Meta Advertising:

Facebook Ads are paid messages that would be written in a tone that is similar to how your dental practice would communicate with its patients in general, the intention being to reach new consumers. You can develop a campaign specifically for your goals and the ads within them will strive to attain them, whether that is to entice more visitors to the website, increase sales, or inform the masses on an upcoming promotion. 

Dental Clinic's Can Target Potential Patients with Social Media Marketing

Facebook is merely one example of the ever-expanding importance of social media marketing for businesses. A social media presence is unquestionably essential for dental practice because many prospective patients are expecting to find companies there. Without that presence, you risk missing out on a sizeable portion of the market. After contemplating what makes up your potential consumers (interests, lifestyles, ages), you can form a social media strategy that is capable of furthering your dental practice's reach. Use it to engage with patients by asking questions, sharing users' predicaments with the online community, posting inspirational quotes, and requesting advice or resolutions when necessary. 

Traditional Marketing Tactics to Grow Your Dental Clinic

Printed Marketing Materials for your Marketing Strategy:

Mailers and postcards remain practical marketing tools because they are directly forwarded to consumers. You can also add a personalized touch to these messages, something always appreciated by patients, and establish an instantaneous connection in the process. It is a quick, straight-to-the-point marketing solution that immediately communicates your message. Cost-effective and easy to use, direct mail items like these enhance your practice awareness and lend you credibility in the eyes of the public. You can leave brochures and booklets in the waiting area at the office. This would allow patients and visitors to peruse the information that summarizes your offerings. Before this, you will need to completely understand your audience, and what they are seeking, and cater to those demands through the brochure. Feel free to hand out brochures in your area, targeting busier areas, or leave some copies in restaurants, hotel lobbies, and apartment complexes. 

Large-Scale Avenues for Your Dental Clinic:

If your online endeavors somehow evade consumers, chances are you can get their attention during a monotonous traffic jam. Billboards and bus advertisements both fall into the out-of-home model of advertising, a method that is capable of clearly communicating your message. Numerous advantages lie within this tried-and-tested marketing approach: these ads cannot be switched off like an online or television alternative; they are presented to all drivers, passengers, and walkers in the area, unlike radio advertisements that first need their station to be tuned into; and you possess more creative control because you can select the ad size, location, and other details. 

4 Reasons Why a Marketing Agency Can Promote Your Dental Practice More Effectively

Save time and attend to patients:

Outsourcing your marketing responsibilities to a qualified company or agency frees up the time that would otherwise be allotted to those tasks. As such, you can concentrate on your dental practice, day-to-day duties within the office, and, most importantly, the patients themselves. Like many business owners, there is a strong possibility that marketing is not within your comfort zone, so it's fine to acquire assistance from renowned professionals. This crucial decision will put your mind at ease, whereas attempts to oversee the marketing strategies on your own could easily lead to an abundance of sacrificed time that is only detrimental to the dental practice in the long run. 

You will receive invaluable expertise: 

A fresh perspective, through the vision of a marketing company, can give your dental practice a much-needed shot in the arm. Their experience and know-how in this department will be critical in setting up a wonderful foundation that will ultimately connect with more patients. You'd be surprised how new marketing materials, a consistent message, and expanding to various channels can take your dental practice to the next level. Why work yourself into the ground trying to uncover the perfect marketing formula when a reputable company can eliminate the guesswork and get your dental practice's voice out there? 

Better use of the budget: 

Understanding where to allocate funds for prime returns on investment, a marketing company alleviates all concerns of monetary expenditures. Supplying a solid value for your dollar on all marketing frontiers keeps the budget balanced, ensuring no overzealous, misguided spending. Again, their connections with businesses, and their inferior rates, work in your favor because you are guaranteed to receive the maximum return on the investment. A marketing company is there to negotiate for your dental practice on the cost of these matters, so don't think twice about working with one and learning how they can be an indispensable partner. 

Get more bang for your buck in the long run: 

Hiring a marketing company will certainly, over time, make it easier to balance the financial side of your dental practice. While the initial cost might seem disconcerting, you will eventually save a good chunk of money because you now have a dedicated, competent team to produce substantial results in a specified period. These marketing companies have secured contracts with other businesses for superior rates on various aspects of marketing. Their savings are now your just reward. Contrariwise, having an in-house marketing team forces you to factor in additional costs such as salaries, benefits, healthcare, and marketing expenses. 

How to attract new patients, Make the most of your budget, and grow your practice with Experts like Dr. Marketing

For those dental practices that remain unconvinced or undecided, the team at Dr. Marketing can further discuss the importance of a marketing strategy. Although it can feel intimidating to commit your dental practice to any marketing resource, together, we can go over your long-term goals and choose a plan that works for you. Before your new patients can come through the door and reserve a dental appointment regularly, they need to know that your practice exists as a viable option. Contact us today and we can promptly get started on brainstorming marketing solutions for your dental practice.