The Importance of Digital Marketing for Dental Clinics, Medical Practices, Law Firms, and Accountants

Marketing has become an essential strategy for companies in the twenty-first century. If you are walking down the street, watching tv, or scrolling through your phone, there are probably thousands of marketing strategies you have seen without noticing. What marketing does essentially, is help a business reach its desired customers through research and advertising. A marketing strategy which has evolved over the evolution of technology is digital marketing, this is mainly achieved through, search engine optimization (SEO), content marketing, and social media marketing. The reason behind the success of digital marketing is not only because of its popularity, but also because of its cost efficiency. Most platforms are free, making it accessible to almost any user, however, there are paid options that may increase the likelihood of your engagement with your desired audience. Digital marketing can have a significant impact on these professions. Most towns or cities tend to have an immense number of offices open in one area, which is why it is important to consider digital marketing, when planning for your business strategy.

One may consider digital marketing because of Search Engine Optimization (SEO). Search Engine Optimization refers to the ranking of your website on a search engine such as, Google, Bing, or Yahoo, when someone enters a word or phrase into the search bar. This can aid in the success or failure of your business if it is not done correctly. The reason being is because you want to be the first option that shows in the page results, rather than your competitors. Your website needs to have proper SEO tactics within the website, or there is a chance that your website can become blacklisted and not have any results in search engines.

Check out our previous blog post 7 SEO Tips for Business Owners, Professional Practices, and Entrepreneursto learn more about SEO strategies.

Content marketing is another form of digital marketing that focuses on the creation and distribution of content to attract audiences. Content marketing consists of two very important factors: strategy and creativity. Content marketing needs to be done before social media marketing, this is because you want to target your audience with the question, “What do they want?” When targeting a specific audience, you want to stand out to them, so this means creating specific products that are useful, such as, articles, webinars, or books! This can catch the eye of potential clients and will have you stand out from others who are in the same industry. For example, if you are a dental clinic, you could do a webinar on Facebook about how to properly clean your teeth. You will be catering to your audience by what you do in your profession, which ultimately gives you the reaction you want from content marketing.

Although social media seems like a hard concept to grasp, once you have a hold of it, everything comes naturally afterwards. Social media marketing consists of a lot of strategy and planning. At first, it is going to seem impossible, you cannot figure out how to deliver your marketing and which platforms you want to use to achieve the best results. However, once you start to piece together the logistics of social media marketing, the puzzle starts to fall into place. By using social media for your office, you can increase your traffic, promote your services, and bring awareness to who you are as a company. If clients can get a connection to you, not only from in-person interaction, but also social media, then there is a high chance of success rates. To make this happen though, you need to create a social media plan that consists of a strategy, publishing, scheduling, advertising, analytics, and advertising! Get a social media plan together so that results start pouring in.

If you are battling with digital marketing, and cannot seem to figure out how it works, consider hiring someone to do it for you. Werecommend that you hire someone who specializes in your industry. At Dr. Marketing, we offer Search Engine Optimization, Content Marketing, Social Media Marketing& Management, and more. We specialize in working with dental clinics, law firms, accountants, and medical practises. We look forward to taking your business to a new level. Call us with the button below to get help with your marketing strategy with the button below!