How to Properly Create Successful Google Ads Campaigns for Your Dental Practice

Google Ads represent one of the most effective ways to bring more traffic to your dental practice's website, but it is contingent on you first creating a constructive advertising strategy to fully capitalize on your ad spending. By optimizing your Google ads and website, you can experience an increased return on investment (ROI). To simplify the process that will help you achieve this goal with Google Ads, our team at Dr. Marketing has outlined a thorough step-by-step guide to get you started. 



Sync your Google Systems Together

Google Ads & Google My Business

Google Ads is a paid advertising platform that your dental practice can utilize to generate more awareness towards your business with Google's search network. Google My Business is a free platform that allows companies to share their crucial information on Google Search and Google Maps. If you are already committed to using Google Ads, it is a necessity that you link it to your Google My Business account because it will allow your dental office's address and phone number to appear on the ads for tracking purposes. 

Google Analytics with Google Ads

By combining Google Analytics with Google Ads, you ensure that the ads are more targeted to specific keywords and times of day to be promoted when consumers are conducting online searches. Also, linking these two tools will assist you in analyzing customer activity on your website or app, giving you a better understanding of how much of your website's traffic or business stems from Google Ads. You can import Google Analytics conversions, read Google Analytics data in the reports, import Analytics remarketing audiences, and examine all conversions. 

Google Search Console & Google Analytics

When you sync the Google Search Console to the Analytics, you allow data to flow between the two products. This results in Google Ads being able to uncover how the keywords rank and potentially include them in the ads. If that is not the case, then Google Ads will advise you to manually add them yourself. 

Build the Campaigns for Your Dental Practice

After asking yourself what you want leads for, you can commence building your campaign to promote your dental practice's products and services, which will be seen on Google's network of search results, videos, websites, mobile apps, shopping lists, maps, and more. Your specific campaign type will be determined by your advertising goals, brand tactics, and the amount of time that you can invest. With Google Ads, every campaign type has its particular set of targeting and ads. 

Select your Keywords 

You can choose your keywords either yourself or allow Google to automatically do it. Should you opt to set them up automatically, be certain that you read through the list and adjust accordingly to ensure that your dental office is being discovered for the reasons you want leads in the first place. Google is the tool customers most frequently use to find a new product or service and, with the right keywords, your ad can be found at the precise moment that they are searching. 

Select your Timeframe

From a statistical standpoint, 70 percent of leads are generated after the office has closed for the day, so it is advised that you leave the ads running from 6:00 AM to 11:00 PM Monday through Sunday. You can do this with the assistance of an ad schedule, which empowers you to display ads or alter your bids during certain times. Afterward, Google Ads will deduce and select the best times to promote within that window of opportunity. 

Modify the Content in the Ads

While consumers might be seeking out identical information, how they find it can differ. Dental patients, for example, will search for teeth whitening via various keywords (for their prom, for going to college, due to stains on their teeth, or because they want to whiten from home). You are tasked with supplying different ideas for the content to include and essentially thinking of why the consumers will be looking up the information that you have. 



Select your Budget

Another aspect of your advertising campaign that can be automatically executed is the budget, something you can establish with a daily limit and allow Google to sort out from there. Still, you might want to adjust the setup and limit the budget on certain campaigns, especially if one is generating more leads than the others. When this occurs, you can consider allocating more of the budget to the campaign that is performing to a greater extent. 



Spending wisely on Google Ads is certain to get your dental practice found by the patients who are looking for a service or product that you offer. Contact our team at Dr. Marketing and find out how simply organizing your Google systems and investing prudently in the ads themselves will pay dividends for your dental office.