6 Simple Ways To Generate Patients for Your Dental Practice

Google Ads is the largest, most popular pay-per-click (PPC) platform, and for good reason; it allows ads to appear above organic search results, where your target audience will certainly see them. Using specific keywords, much like you would with Search Engine Optimization (SEO), you can ensure that the ads correspond to what patients are searching for. In this instance, that would be dental practices in their area and, if you selected the proper keywords, your establishment is invariably going to pop up. 

With Google Ads, you pay nothing to display the ads. Only when patients click on the ads do you fork out some money to Google and this figure is pre-determined by how competitive your industry and local market are. A reputable marketing agency, like Dr. Marketing, can help your dental practice receive a lower rate combined with increased conversions though. 

A few simple tips to get you started are: optimize the right keywords rather than producing costly, ineffective ads; selecting keywords that have fierce competition from other dental practices can be catastrophic; contemplate what day of the week you want your PPC ads to be visible because certain days have a superior click rate; and narrow down your audience, specifying the area and demographics that your dental clinic intends to assist. 

Generate Patients for Your Dental Practice with Flyers & Mailers

Digital marketing might appear to be the all-encompassing solution to make patients aware of a dental practice, but traditional, printed materials remain useful. Patients are introduced to dental clinics in any number of ways, so think about printing and distributing flyers that will enhance your brand awareness and attract potential new patients. 

A professionally-designed flyer can inform plenty of prospective patients about your practice. You can drop off a stack at several local businesses in exchange for your establishment displaying some of their marketing content or mail them directly to patients who live in the vicinity of your dental practice. Current and former patients can also receive these flyers, after which they might pass them off to friends or family members who are searching for a new dentist. 

Flyers and mailers can, in one way or another, announce your dental clinic's presence to the public without breaking the bank, earning you terrific exposure. 

Generate Patients for Your Dental Practice with Chatbot On Your Website

A chatbot is a software application that automates conversations with patients who are on your website or contact your dental practice via text message. Impressively, the chatbot can oversee several marketing and business tasks, taking some work off your hands and bringing in new patients. 

Your chatbot can enable patients to schedule their appointment within a particular time slot, as the majority of consultations are routine check-ups. If you provide online memberships for check-ups, the chatbot can also confirm whether or not a patient has successfully scheduled the time slot and send timely updates regarding their reservation.

Given the importance of swiftly getting information into the hands of patients, a chatbot can help share the relevant details that are requested. A patient might, for example, wish to know the cost of dental implants and your chatbot can provide an answer. Realizing what a beneficial resource your chatbot is, patients will return when they need to clarify their next dental question.

Generate Patients for Your Dental Practice with Directory Listings

Patients who are seeking out a new dentist will often look to an online directory and it is in your practice's best interest to have listings on various websites. 

Keep these listings consistent and identical because your search engine ranking on websites such as Google will hinge on the information that is provided. Search engines concentrate on your business listings throughout the web and use them to finalize how your website will fare in the search's rank. Should your name, address, and phone number differ from one listing to the next, your site's ranking will only drop. 

A common error seen is when a business owner lists their company name on one listing but highlights their name on another website. Ensure that you are using the same name across all directory platforms. 

Generate Patients for Your Dental Practice with a Patient Referral Program

A current patient throwing your dental practice's name out to someone else almost always results in a newfound client. When a satisfied patient confirms your excellence as a dentist, they can convert a second party into a new patient in significantly less time than you could convince them yourself. 

Referrals can work wonders in getting more patients into your dental practice, especially those first few patients who will essentially promote your establishment and attract others to join. During that first year, you can also implement this strategy with your staff, encouraging them to refer family and friends to your dental practice. 

Dental referral programs can consist of a bonus system, in which a free cleaning or special discount is applied after a patient refers a friend. Provide your patients with a referral card following their appointment, fully outlining the incentive. 

Another referral program idea is a free movie ticket or store credit that is given to a patient when they refer a friend, said friend sets up an appointment, and turns up. 

Generate Patients for Your Dental Practice with Social Media Marketing



A social media presence can attract plenty of patients to your dental practice, which is why you must utilize websites like Facebook, Twitter, Instagram, and LinkedIn to boost awareness. 

Your posts are meant to engage with the audience, not just be an automatic message that is submitted with little to no logic. Yes, you're there to advertise, but it's also about forming a connection with the readers. Focus on quality rather than quantity, since the more posts that you publish daily equate to less engagement from your online followers. 

As a cross-promotion, social media can also get your dental practice noticed by new patients in a heartbeat. Let's say that you're sponsoring a local event; incorporate relevant hashtags and notify people of the who, what, where, and when. 

Customer service is another area that social media can assist with. Anytime that an irate patient announces their complaint on one of your social media pages, treat it as a golden opportunity to address and resolve the issue. Others will see the resolution that you cared to offer and view your dental practice as a principled, professional establishment. 

Monitor your social media accounts for any mentions (numerous online tools can keep track of this) that relate to your dental practice and contact potential patients who reside in the area, in need of a new dentist. A patient could be pressed for time, looking for a dental practice, and unsure of how to choose one. That's where you step in and take the initiative. 



Getting more patients for your dental practice doesn't have to be a complex process that drags itself out and yields minimal results. Simplicity is more than capable of converting strangers into patients. Contact our group at Dr. Marketing and find out how your dental practice can attract additional patients in no time.