Marketing Tips For Your Denture Practice

Short-term patients

Whether patients need complete dentures (used when all of your teeth are missing) or partial dentures (when several natural teeth remain in place), your denture practice's marketing efforts must act promptly. Patients who require denture treatment will not be returning to your office after the procedure has been completed. As a result, you must promote your denture practice effectively and efficiently, getting the attention of these patients when they are seeking out a solution that you can offer. 

Typical patients are elderly

Knowing that your target demographic is of an elderly age, you must ensure that the marketing is capable of reaching such patients. Social media, for example, is generally a terrific means of marketing any small business, but the elderly might not be utilizing these platforms to the same extent. You will realize that there are limitations to the types of online advertising strategies that will produce genuine results with this particular base of patients. Even still, with proper marketing tactics, you can generate promising numbers for your denture practice. 

Marketing standards are established

It is commonplace for today's marketing standards to follow a certain protocol that delivers a level of protection and safety for online users. One active proponent of this theory is Meta, a company that has presented its Personal Health and Appearance advertising policy, preventing advertisers from sharing ads that imply or try to create negative self-perception to promote diet, weight loss, or other health-related products. 

Advertisers are prohibited from running ads that violate any of the following rules: suggesting or declaring that there is a perfect body type or appearance one should look to attain; promoting or reinforcing negative or unhealthy body images; exploiting insecurities so that consumers follow certain beauty standards; containing distasteful messaging that could make people feel negative about their appearance; promoting an unhealthy relationship with food or exercise; highlighting body shaming of any form; and including detailed imagery on a person's health condition. 

Where to Start Marketing Your Denture Clinic   

Website

Your first order of business is getting a website up and running, where the initial interaction with any patient will likely occur. Being that a website represents an opportunity to make a first impression, think of it as your online business card. Keep it professional, organized, and informative for all visitors. If you could benefit from assistance on this task, then hire a professional website designer to put together and manage your site. 

Easily accessible online presence

You want the website to be a simple source to navigate, especially for the elderly population that your denture practice will largely service. Also, we must stress the importance of having full access available to all patients, both online and within the office. One consideration is online handicap access, an option for elderly patients to contact a dentist at your practice without having to visit the establishment. Consider some of the challenges that elderly patients might encounter in attempting to access your practice, and develop resolutions for them. 

8 Marketing Tips for your Denture Clinic 

Marketing Tip #1 for Denture Clinics: Evaluate Website Analytics Immediately

From the moment your website is introduced to the public, you should be monitoring and assessing its analytics. Determine what is working, where visitors are spending their time, and what areas need improving. Adjust the website accordingly and constantly brainstorm possible methods of attracting more patients online. 

Marketing Tip #2 for Denture Clinics: Start a Blog

Useful, quality content is at the core of any dental website because it will build trust with patients. A blog is a great option to share this relevant information with your website visitors, giving them quick, to-the-point recommendations and facts. Update your blog regularly, since there is nothing more discouraging for a dental patient than to see that the last post was dated more than a year ago. 

Marketing Tip #3 for Denture Clinics: Send out Print Marketing Materials

Brochures, flyers, and local newspaper advertisements will still get into the hands of many dental patients. Get your denture practice plenty of print exposure since elderly patients often gravitate to these forms of advertising more so than online alternatives. Ask other small business owners, like those who operate restaurants, hotels, and cafes, to share the flyers and brochures in their building lobbies or at the serving counter. 

Marketing Tip #4 for Denture Clinics: Connect with Local Dentists for Referrals

Your denture practice will rely on other dentists referring patients over to you, so do your utmost to develop strong relationships with these fellow professionals. Verify which dentists in your general area can be of assistance on this matter, then create a marketing strategy to essentially communicate with them. You can do this through a personalized letter, a face-to-face encounter, networking with colleagues at certain conferences, holiday cards and gifts, and an invitation to lunch. It's all about initiating first contact and building the groundwork for a mutually beneficial relationship. 

Marketing Tip #5 for Denture Clinics: Being placed on a denture group's website

Exposure through a renowned dental group's website, like the Association, confirms your denture practice's qualifications. Find out what sort of requirements your local dental group demands from its members, make the necessary modifications to boost your chances of being featured, and then apply. All patients will be more inclined to trust a denture practice that is associated with an esteemed organization. 

Marketing Tip #6 for Denture Clinics: Implement SEO Strategies

Search Engine Optimization (SEO) allows your website to remain visible as online users engage in local searches. Effectual marketing planning is instrumental in perhaps getting your denture practice's name on the first page and improving its overall search ranking. Competition and new dentists will consistently introduce themselves in the market, your market, incentivizing you to continuously manage your online advertising campaign. Four basic steps can help you achieve this: creating content, optimizing your website to simplify it for search engines, claiming your local profiles, and becoming a reputable source by getting featured on well-known websites. 

Marketing Tip #7 for Denture Clinics: Update and Post Listings on Directories

Another critical aspect of marketing your denture practice is being accurately listed in numerous directories via online and print avenues. Online, you have to strive to be included in directories that arise from local searches, while an offline directory (Yellow Pages) can help you ascend in the search list as well. Be certain that you are optimizing the online content strongly because Google will then showcase your denture practice emphatically. Every listing can almost be interpreted as a backlink to your practice. 

Marketing Tip #8 for Denture Clinics: Garner patient reviews 

Google reviews greatly influence a dental patient's decision-making when he or she is deciding on a practice to be their own. Along with superb service, you should be providing a multitude of ways for patients to share a review. At the office, distribute a handout that has detailed instructions on how a patient can type up a Google review, a process that should be brief. Extend the same courtesy on your website, with a link and instructions to get visitors on their way to review submissions.   



If you are striving to get more patients for your denture practice and are uncertain of how to commence the marketing campaign that will precipitate this aspiration, then you have come to the right place. Having your denture practice recognized by an increasing number of dental patients, who are on the lookout for an establishment to help them, doesn't need to be a head-scratching issue. Contact our team at Dr. Marketing and we can get your denture practice's marketing campaign kick-started. 

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