I Need Help With My Business Marketing...

Who says you need Santa to help you with your holiday marketing? That is what we are here for! The holidays are always one of the busiest times of the year for businesses, and it tends to get overwhelming. We have noticed that small businesses tend to put their marketing on the back burner because they are busy planning holiday parties, are out of office, or are bogged down by what is walking through their door. However, with the holidays right around the corner, we want to help you take charge of your holiday marketing so you can get the best results for your business now, and after the holidays are over. In fact, holiday marketing should typically begin at the end of October or early November, so that you can get clients, and potential clients, in your office. With that being said, we want to help you understand why this is such a pivotal time for your business to stay on track with marketing. When you are preparing your holiday marketing, keep these tips and strategies in mind.

One of the best ways to spread holiday cheer, and to bring people into your business, is by showing them you care. And a giveaway or contest is a great way to do that. Nobody gets more excited than clients, knowing they have the chance to get a free item or service. For instance, you can share with clients in office, and followers on social media, that you are hosting a giveaway or contest. Combining a giveaway or contest with social media is a great way to increase traffic, generate leads, and amplify brand loyalty. An idea for a giveaway or contest could be to have clients wear holiday themed hats in your office and to take photos and tag your business. Not only will this help spread holiday joy, but it will also give your clients and followers a chance to win something. Most liked holiday hat wins!

Another reason why the holiday season makes us feel happy inside is because we can contribute to the happiness of others, and donations are a great way to do that! This means collecting donations (canned goods and toys) to pass on to those in need. Not only will this give you a warm and fuzzy feeling, but it will be good for your business because you are involved in your community. For example, if you are a dental office, you can put up a small sign about your donations and set aside a bin. This will give patients the opportunity to learn about who you are gathering donations for, and how they can participate. If you are stuck, here are some ideas that you can do for donations: canned goods, gift cards, packaged foods, books, toys for kids, and hygiene products. Spread the joy to those in need by planning a donation box.

Social media can be used strategically for holiday marketing. Social media marketing is one of the most cost-effective and affordable ways to reach out to your clients and followers. Most of us take time off during the holidays, which means you should optimize your social media engagement because more people will be aimlessly scrolling. Therefore, you are being given the perfect opportunity to create content that is geared towards your business and the holidays, to optimize traffic.

With the holidays near, you want to kick start your social media engagement and start reaching out and connecting with your clients, followers, and community. This means that you should have scheduled posts prepared with important information, contests, donations, promotions, deals, new products, and other important know-how! However, we would recommend that when you are creating content for social media, take advantage of lifestyle posts. If you are a law firm, try and give general advice and information that people should know about during the holiday season. It is key to provide your clients or followers with general information on trending topics, or holidays, and how your industry/business can help.

With all the other holidays behind us, like Halloween and Thanksgiving, we are ready for the end of the year holiday finale. It becomes evident that during the holiday season, companies hike up their marketing because people are spending money. However, there are always some companies that see amazing results from holiday marketing, and others that fall flat. We want to help make sure you are not one of the businesses falling flat during the holiday season. Alongside the elements we mentioned above, you want to find your brand’s unique holiday marketing angle. Try to focus on one angle this season, like donations or small trinkets for your clients because biting off more than you can chew can cause confusion between your business and clients/followers.

At Dr. Marketing, we want to make sure that your holiday marketing is bringing in results so you can continue seeing the flow of business well into the new year. Call us with the button below!